In my Bloomberg TV interview yesterday, I suggested a novel approach for RIM: the company should pull a “reverse Apple” and jettison its current software in favor of Android. This is similar to what Steve Jobs did in 2006 in jettisoning its proprietary chip and using Intel semiconductors. That enabled Apple to focus on what it does best – total user experience.
By working with Google, RIM could offer a business version of Android that had strong connections to Salesforce.com, Exchange, Sharepoint and other enterprise services. No current Android device does that well. CTO’s of leading companies are dumping the blackberry and RIM cannot afford to wait.
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