New Infographic Details Business Benefits of Women Tech Leaders – MarketWatch

An infographic released through the organization’s website in advance of the TeleSummit shows that women represent 55 percent of Facebook and Twitter users, and the average social gamer on sites like Zynga is a 43-year-old woman. Yet female tech entrepreneurs begin with about one-eighth of the funding of male-owned ventures. “Diverse tech and start-up teams are critical for innovation,” said Kapin. “We need gender-balanced perspectives in order to create technology and products that are innovative, useful, and meaningful to everyone.”

Kapin also pointed out the male/female imbalance is not restricted to start-ups. It extends to the C Suite as well. Companies like Facebook and software leader Adobe currently have no female board members. Neither do many recent IPOs like Pandora, Zillow, Zynga, and Splunk. And major players like Apple, LinkedIn, and Groupon have only one female board member. “With the majority of their customers being women, let’s hope they listen to her,” said Kapin.

SOURCE Women Who Tech

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